As tiny as babies are when they come into this world, the amount of stuff new parents feel like they need to get to take care of them can quickly fill up an entire home. How can a newborn who does little more than eat, sleep, and poop require so many… things?
The truth is, they don’t really. “People wanna have everything ready to go,” says Abby Ludwig, the VP of parent experience with Gugu Guru, which offers parents personalized product recommendations. “And the reality is you just don’t need it. There are really just a