If you’re experiencing brittle ends and tresses that refuse to hold on to moisture, you probably aren’t imagining it. Dry hair and cold winter weather are unfortunately close acquaintances.
Cash Lawless, a celebrity hairstylist and revered hair industry expert, told HuffPost that this is due to a greater amount of negative ions in the air causing increased exposure to friction damage, making your hair appear frizzier or more coarse.
“Static reaction occurs when the negatively charged hair strands encounter the negatively charged cold air and begin to repel one another, causing static frizz,” Lawless said.
He also explained that if the cuticles that surround and protect each hair strand are unsealed, your hair is susceptible to moisture loss and will have a greater reaction to the negative ions more present in winter.
Fazia Frederick, a top New York-based hair stylist for Glamsquad, said that arid winter temps