There are a lot of people who use lighters for more than just smoking and you can capitalize on that need by using promotional lighters for your marketing strategies. These lighters come in a few different forms and can be utilized accordingly.
If you are to give out promotional lighters along with other corporate gifts that you are planning on giving to regular clients of your office or firm, you wouldn’t want to give these people those cheap, disposable, plastic promotional lighters, now would you? You would probably make a better impression if you give out those branded lighters that are a bit more expensive and have your logo printed on these.
How to Use Promotional Lighters for Your Marketing Needs
Not everyone smokes but then again, not everyone uses a usb lighter for smoking either, although it is what it is utilized mostly for. This may be why most cigarette companies give out promotional lighters with packs of their products or whenever they hold sponsored events near you. You too can capitalize on the promotional clout of these lighters and you don’t even need to be selling or promoting cigarettes to do this. Here are some ideas:
You can give out disposable lighters with your company name or logo on it when you are part of an event that has mostly men or adults in them. You can also give these out at certain conventions for professionals, product trade shows, and other similar events where you can have a booth or a table where people can make inquiries or sign up for newsletters or brochures from your company.
You can give out specially made promotional lighters or more expensive and branded lighters at a raffle you will hold at a convention or trade show and you can print your logo or brand on these collectible lighters you are giving out. You can hold the raffle with the use of the names of people who sign up for your mailing list or with the use of the business cards people can drop in a fish bowl.
You can also use expensive or special novelty lighters as giveaways for certain purchases or for those who sign up for your mailing list. You can either have the person present a receipt when they purchase something from your line of products to claim these promotional lighters or they can get these from special packs that you have on display.