KFC slips ads into Spotify Premium through artist profiles

Memac Ogilvy characterised this as a “new path to creativity” and bragged that there was “nothing stopping ” KFC from bringing hen to its customers. On the other hand, we suspect numerous subscribers didn’t just take it the similar way. Right after all, you pay that Quality fee in aspect to steer clear of ads — when these approaches didn’t interrupt your listening, they successfully dodged Spotify’s usual method to ads.

We have questioned Spotify for remark. The ads are not existing now, but it’s not distinct if Spotify was fine with them in the 1st put. If it was, it could set a precedent for other advertisers identified to sector to Spotify Quality customers — significantly to the chagrin of followers who just want to search music without viewing any sales pitches.